"A
mission statement is a statement of the organization’s purpose—what it wants to
accomplish in the larger environment. A clear mission statement acts as an
“invisible hand” that guides people in the organization." (Marketing: An
Introduction for Education Management Corporation, Pg. 39)
At
Phineas Fogg's we don't just make ordinary snack foods we take you on a journey
around the world with our many exotic flavors. We want to give you the
experience that you would have if you were actually in that country or city,
without ever leaving your own country. We being to you adventure, mystery, and
memories. You will personally feel as if you went on this amazing voyage with
Phineas Fogg tasting all of the exotic flavors of the world. Take the chance and
go on one of these amazing adventures, you won't regret it. Try one of our
newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the
rush and the despair that Phineas went through to discover this amazing snack
just for you.
http://xandriamariefashion.blogspot.com/
I like the way she describes the exotic flavors and creates the adventure in her mission statement, but the name and type of chip is missing in this. But when I read her Pitch it described in great detail the Tapas snack food. I like how she included the flavors of Madrid, Spain which gives me an expectation about her snacks. I especially appreciate the emotions described about Phineas and his discovery of this amazing snack!
I like the way she describes the exotic flavors and creates the adventure in her mission statement, but the name and type of chip is missing in this. But when I read her Pitch it described in great detail the Tapas snack food. I like how she included the flavors of Madrid, Spain which gives me an expectation about her snacks. I especially appreciate the emotions described about Phineas and his discovery of this amazing snack!
2. It is always important and imperative to understand your mission statement for your new products you are lunching. According to Armstrong and Kotler, "mission statements have largely devolved into flat- head jargon. Almost no one can figure out what they mean."( Marketing an Introduction p. 41) I want my mission statement to engage consumers to indulge in my treats, while understanding my objectives for the product. Phileas Fogg's Bangkok Bites are delicious Thai chicken jerky treats that go well with beer and wine, while at home and social events. Your taste buds and imagination will come alive when you consume these high protein snacks. One bite, and you are immediately transported to the enchanted city of Bangkok, experiencing excitement and adventure.http://tonyromestproductions.blogspot.com/
This appears as an example of a strong and informative mission statement because it clearly defines the product and services provided. The Bangkok Bites product is clearly written in detail and explains why it would be good as a high protein snack. It also has an enchanting appeal to experience around the world.
3. "We want to provide you with the wonderful world of spicy but delightful taste of a seaweed snack with a twist. Experience the crunch and spice infused flavor of Deep fried crab legs with wrapped salted seaweed. Just grab and bite with no cracking or peeling, just simply eat." Allofs Khamvongsa
This mission statement explains in detail a description of the product with entissing ingredients. It sounds very unique and the product could make me feel like I'm in another country.
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