Target Market Strategy

To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)? (Kotler, Gary Armstrong & Philip. Marketing: An Intro. for Education Management Corp. pg.9)
Our Snacks are targeting the demographics of adults, mostly males that like to drink and watch sports at the bars, games and at home. Our products are aimed at gaining the sports tribe academic spectators from Colleges, Sports Bars, games on TV and other locations.
"A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs." (Kotler, Gary Armstrong & Philip. Marketing: An Intro. for Education Management Corp. pg.9)
We are creating just the right value proposition for its unique mix of customer lifestyles by offering both tasty, salty and high protein snacks with an adventure in every package. We plan to meet and exceed customer expectations with this high quality snack.
Targeting and value proposition are pretty well summed up in our new ad slogan;
"Our Chip will put a smile on every Husky both Man & Dog! " Be the first to join our new team of Husky Chips! We are looking for long-term customers that make it across the finish line. Win-Win lets begin this new adventure together!