Our goal for Phileas Fogg Husky Chips is to deliver the freshest flavorful snack in the local cities of America to start with to test the market first. We want to make products
available in the right place at the right time in the right quantities and quality for the needs of our consumers. "In many ways, retailing boils down to the unglamorous art of getting the right product in the right place at the right time at the right price." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.pg344)
Our company plan is to set up a Web site and toll free call center, with direct to consumer distribution channels.
We at Phileas Fogg plan to channel our product distribution from the vendor to the consumer with as few of intermediaries as possible to keep our costs low. With a direct transaction from the vendor to the consumer will be our first goal. But we will be working with farmers, wholsalers, distributers, agents and retailers as needed.
"Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market, and in the transportation infrastructure serving these intermediaries."(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. pg 502)
Our company plan is to set up a Web site and toll free call center, with direct to consumer distribution channels.
We at Phileas Fogg plan to channel our product distribution from the vendor to the consumer with as few of intermediaries as possible to keep our costs low. With a direct transaction from the vendor to the consumer will be our first goal. But we will be working with farmers, wholsalers, distributers, agents and retailers as needed.
"Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market, and in the transportation infrastructure serving these intermediaries."(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. pg 502)
No comments:
Post a Comment