EOC Week 8: Creative Content

Companies find and develop new-product ideas from their customers, employees, competitors, distributors and suppliers, and others. The new-product development starts with good new idea generation, idea screening, concept development & testing, & marketing strategy development, business analysis, product development, test marketing, and commercialization.
"The marketing strategy statement consists of three parts. The first part describes the target market; the planned value proposition; and the sales, market share, and profit goals for the first few years." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation." pg 250.)
 Customer-centered new-product development begins and ends with solving customer problems. Studies have found that the most successful new products are ones that are differentiated, solve major customer problems, and offer a customer value proposition.
Our new snack product the Husky Chip is made with all natural ingredients. Our Pictures are made up with bright and attractive photography of Phileas Fogg's Adventures. The Packaging is made of biodegradable cardboard exterior and resealable airtight plastic bag for inside the box. The cartoon characters draw attention to how fun and exciting this new snack will be. For the Costume Fashions on the characters on the outside of our Box we will illustrate current Eskimo-type Jackets and accessories. "I plan to partner with Fashion Design Vendors that offer Winter Style clothing lines and to advertise their Winter Ensembles on my Box of Chips and thus sponsor some of the start-up costs."

Here is a picture of the home-made idea sampled & tested for quality: