Situation or Swot Analysis

SWOT ANALYSIS- BLOG
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg 55.)
Strengths:

• Phileas Fogg's Husky Salmon Chips come in a box with an airtight resealable package inside as opposed to a plastic bag, so the chips won't get crushed like they do in regular bags.
• Phileas Fogg's Husky Salmon Chips are a bit thicker combined with meat protein substance.
• Phileas Fogg's chips are of a much higher quality than other types of potato chips.
• Phileas Fogg's chips are a little more satisfying as far as meals go compared to other chips.
• The Husky Chips would go great at Sports bars or lounges. Being a high protein snack, it goes very well with sipping on your favorite drink and recharging for your next event.

Weaknesses:

• Phileas Fogg’s Chips may have smaller quantities of chips within the package considering the chips are thicker with more substance.
• Phileas Fogg's price is a little higher compared to other competitors.
• Phileas Fogg's Chips may be either too fattening or too salty for some people's taste.
• Phileas Fogg's is still a new brand and attempting to establish itself in the market place.

Opportunities:

• There is a specific age group that these chips cater to, but everyone will enjoy them too.
• The production of our chips are made in an environmentally safe and energy efficient factory.
• The field for foods specifically catered for alcoholic beverages is available with little competition.

Threats:

• Advertising costs.
• Production costs.
• Phileas Fogg's isn't a major brand so competition is a huge factor.
•  Once my new Husky Chips are available on the market it could pose a threat to other snacks for alcoholic beverages due to its unique salmon flavor and thicker quality for a potato chip. Other companies my offer special reduced pricing to customers that they lost to my new brand.
  
  
  

Distribution

Our goal for Phileas Fogg Husky Chips is to deliver the freshest flavorful snack in the local cities of America to start with to test the market first. We want to make products available in the right place at the right time in the right quantities and quality for the needs of our consumers. "In many ways, retailing boils down to the unglamorous art of getting the right product in the right place at the right time at the right price." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.pg344)
Our company plan is to set up a Web site and toll free call center, with direct to consumer distribution channels.
We at Phileas Fogg plan to channel our product distribution from the vendor to the consumer with as few of intermediaries as possible to keep our costs low. With a direct transaction from the vendor to the consumer will be our first goal. But we will be working with farmers, wholsalers, distributers, agents and retailers as needed.
 "Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market, and in the transportation infrastructure serving these intermediaries."(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. pg 502)


 

 

Product

I, Phileas Fogg, am about to launch a new snack called Husky Chips made with grade A Idaho Potatoes topped with all natural high-protein Smoked Salmon, and sprinkled with nutritional Himalayan Pink Salt. Our new chips are deep fried in Grapeseed Oil (an excellent source of Vitamin E). Our new product is loaded with flavor and energy. We stand behind the true meaning of Product and good customer satisfaction.
"Product means the goods-and-services combination the company offers to the target market." (Marketing: An Introduction for Education Management Corporation, Pg. 54)
We plan to stand the test for our new Products life cycle. Our goal is to partner with venders affiliated to our product ingredients and packaging companies.

"Introduction stage: The product life-cycle stage in which the new product is first distributed and made available for purchase. In this stage, as compared to other stages, profits are negative or low because of the low sales and high distribution and promotion expenses." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.pg.259)

Our Husky Salmon Chip Product Packaging is bright, colorful and will draw attention to the consumer. With each purchase of our delicious product you also recieve an adventures around the World with Phileas Fogg and his Dog Sled Team lead by Chip.

Target Market Strategy

To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)? (Kotler, Gary Armstrong & Philip. Marketing: An Intro. for Education Management Corp. pg.9)
Our Snacks are targeting the demographics of adults, mostly males that like to drink and watch sports at the bars, games and at home. Our products are aimed at gaining the sports tribe academic spectators from Colleges, Sports Bars, games on TV and other locations.
"A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs." (Kotler, Gary Armstrong & Philip. Marketing: An Intro. for Education Management Corp. pg.9)
We are creating just the right value proposition for its unique mix of customer lifestyles by offering both tasty, salty and high protein snacks with an adventure in every package. We plan to meet and exceed customer expectations with this high quality snack.
Targeting and value proposition are pretty well summed up in our new ad slogan;
"Our Chip will put a smile on every Husky both Man & Dog! " Be the first to join our new team of Husky Chips! We are looking for long-term customers that make it across the finish line. Win-Win lets begin this new adventure together!

Week 9: EOC Three great mission statements

1. What is a mission statement?

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction for Education Management Corporation, Pg. 39)

At Phineas Fogg's we don't just make ordinary snack foods we take you on a journey around the world with our many exotic flavors. We want to give you the experience that you would have if you were actually in that country or city, without ever leaving your own country. We being to you adventure, mystery, and memories. You will personally feel as if you went on this amazing voyage with Phineas Fogg tasting all of the exotic flavors of the world. Take the chance and go on one of these amazing adventures, you won't regret it. Try one of our newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the rush and the despair that Phineas went through to discover this amazing snack just for you.

http://xandriamariefashion.blogspot.com/
I like the way she describes the exotic flavors and creates the adventure in her mission statement, but the name and type of chip is missing in this. But when I read her Pitch it described in great detail the Tapas snack food. I like how she included the flavors of Madrid, Spain which gives me an expectation about her snacks. I especially appreciate the emotions described about Phineas and his discovery of this amazing snack!

2. It is always important and imperative to understand your mission statement for your new products you are lunching. According to Armstrong and Kotler, "mission statements have largely devolved into flat- head jargon. Almost no one can figure out what they mean."( Marketing an Introduction p. 41) I want my mission statement to engage consumers to indulge in my treats, while understanding my objectives for the product. Phileas Fogg's Bangkok Bites are delicious Thai chicken jerky treats that go well with beer and wine, while at home and social events. Your taste buds and imagination will come alive when you consume these high protein snacks. One bite, and you are immediately transported to the enchanted city of Bangkok, experiencing excitement and adventure.http://tonyromestproductions.blogspot.com/
This appears as an example of a strong and informative mission statement because it clearly defines the product and services provided. The Bangkok Bites product is clearly written in detail and explains why it would be good as a high protein snack. It also has an enchanting appeal to experience around the world. 
 
3. "We want to provide you with the wonderful world of spicy but delightful taste of a seaweed snack with a twist. Experience the crunch and spice infused flavor of Deep fried crab legs with wrapped salted seaweed. Just grab and bite with no cracking or peeling, just simply eat."  Allofs Khamvongsa
This mission statement explains in detail a description of the product with entissing ingredients. It sounds very unique and the product could make me feel like I'm in another country.

 

 

 

Business Mission Statement

Phileas Fogg's Husky Smoked Salmon Chip isn't just another snack: it's mission is to make people smile around the world  by selling the best quality snacks with passion, excellence, and innovation. "When you are looking for a pick-me-up snack, you will find your Super-Hero within, packed with Power in every bite." We use the number one fresh Idaho potatoes, pink salmon  and Himalayan pink salt (Himalayan Salt:Gluten-Free, Non-GMO, Kosher, Certified Organic). This high protein chip is packaged in a resealable bag. Our goal is to satisfy the basic customer needs with our changing products and current technologies.
"Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization."
( Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. pg39)

EOC Week 8: Creative Content

Companies find and develop new-product ideas from their customers, employees, competitors, distributors and suppliers, and others. The new-product development starts with good new idea generation, idea screening, concept development & testing, & marketing strategy development, business analysis, product development, test marketing, and commercialization.
"The marketing strategy statement consists of three parts. The first part describes the target market; the planned value proposition; and the sales, market share, and profit goals for the first few years." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation." pg 250.)
 Customer-centered new-product development begins and ends with solving customer problems. Studies have found that the most successful new products are ones that are differentiated, solve major customer problems, and offer a customer value proposition.
Our new snack product the Husky Chip is made with all natural ingredients. Our Pictures are made up with bright and attractive photography of Phileas Fogg's Adventures. The Packaging is made of biodegradable cardboard exterior and resealable airtight plastic bag for inside the box. The cartoon characters draw attention to how fun and exciting this new snack will be. For the Costume Fashions on the characters on the outside of our Box we will illustrate current Eskimo-type Jackets and accessories. "I plan to partner with Fashion Design Vendors that offer Winter Style clothing lines and to advertise their Winter Ensembles on my Box of Chips and thus sponsor some of the start-up costs."

Here is a picture of the home-made idea sampled & tested for quality: