"Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corp.pg 57)
After our plan is implemented management will assess results and identify any problems or performance variations, and initiate corrective action. Then we will evaluate the results of marketing strategies and plans and take corrective action to ensure that objectives are achieved.
"Control; Measure result, evaluate results, take corrective action." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg 56, Figure 2.6 )