Implementation Evaluation Control

We plan to implement and carry out our plans with demos and displays of our new Phileas Fogg Husky Chip snacks at sports bars, local clubs and suppermarkets. Because the demographic that this product is aimed towards is adults, ones that like to socialize, drink, and eat snacks.
"Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corp.pg 57)
After our plan is implemented management will assess results and identify any problems or performance variations, and initiate corrective action. Then we will evaluate the results of marketing strategies and plans and take corrective action to ensure that objectives are achieved.
"Control; Measure result, evaluate results, take corrective action." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. Pg 56, Figure 2.6 )
In Conclusion we are working to form the balanced blend of Marketing mix of controllable tactical marketing tools—product, price, place, and promotion, in order to produce the response it wants in the target market.