Promotion

One way that we plan to promote our Husky Chips is with the push-pull means of advertising technique. "Marketers can choose from two basic promotion mix strategies—push promotion or pull promotion." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. pg 384)
We plan to push our product through marketing channels to consumers by using the sales force and trade promotion to push the product. The producer will then promote our product to channel members who in turn will promote it to final consumers. We also plan to use the pull strategy where, "the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product by using TV and print ads, a brand Web site, its YouTube channel, and other channels consumers will then demand the brand from retailers." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation.pg 384)
This type of strategy may help to induce consumers to buy our product, creating a demand vacuum that pulls our product Husky Chips through the channels. We plan to put some of our funds into personal selling, followed by sales promotion, advertising, and then Public Relations. Personal selling and sales promotion as separate tools will be carefully integrated with other elements of the promotion mix.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it."(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. pg54) 
One idea suggestion to promote consumer buyers is to advertise a gift offer. "Earn a Husky Chips Sports Scarf with your super-hero Chip the Husky lead sled Dog featured on it. Just by scanning and sending in 10 box tops with proof of purchase upc codes on them." Look for us on Facebook and twitter for special promotional surprises that will appear weekly.