Objectives

Pricing plays an important role in helping to accomplish company objectives at many levels. Marketing objectives define what we want to accomplish through our marketing activities.

We at Phileas Fogg plan to set our objectives to be; specific, measurable, achievable, realistic and time specific. "The company’s supplier network is crucial to its success. As a result, L’Oréal treats suppliers as respected partners." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. pg 48) Our overall marketing objectives are to build a long-term supplier relationships based on mutual benefit and growth.

"The major functional departments in each unit—marketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. pg 47

One of our goals is to set prices to attract new customers and profitably retain them. Our unique new snack chip won't have as much competition as some new products so we don't have to set our prices as low as new products would normally need to do. Our prices can always be reduced temporarily to create excitement for the new brand of snack if needed. We hope our new Husky Chip product will be priced to help the sales of other products in our company’s line. By setting our prices at competitors levels we hope to stabilize the market.