Week 5:Social Networks and Job Hunting

 

"More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena." (Light, Joe; Theory & Practice-Recruiters Troll Facebook for Candidates They Like; The Wall Street Journal; August 8, 2011) WSJ.com article

The idea of job recruiters using facebook to find Candidates is a more personable concept and can create an opportunity for value and trust to be built. The social networks are so popular for a quick way to stay in touch with family and events. The credibility of a product or company can be shared on these high exposure sites. When family members are sharing a positive experience about something they just purchased and share it with each other on facebook explaining in detail how it works and that it’s the best they ever had, that is like telling the whole world what a great product did for them. When the story is followed with pictures that’s even better exposure for a company. The best would be when they say they want more of the same or they will repeat that purchase. The raving revues on the social networks affect us all. I have even been touched by the story about the robot vacuum cleaner that the family gave a pet name to.

"We used to assume the best reps would be the cool kids in any given group. But we learned that most kids are not cool. If marketers want consumers to feel a connection to their ambassadors and to feel that an ambassador is accessible, they have to look beyond the cool customers” who are typically thought of as influentials. The best ambassadors, he says, are “friendly, everyday brand loyalists who love to talk to people.” (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 10/31/2012)