Wednesday, October 3, 2012

WEEK 1: Great Customer Service

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What is a high quality experience I had? (Marketing Creating and Capturing Customer Value,pg. 21) "Good customer relationship management creates customer delight. In turn, delighted customers remain loyal and talk favorably to others about the company and its products".
I have remained with the same Insurance Company  for over 25 years because of the way they have treated me and my family. They make us feel important and always acknowledge us as soon as we walk in to their office. They have always greeted us with a smile and listen to our needs.  When it’s time to make a payment they show extra care about our needs and not just try to sell us another policy. When it has been an emergency they are quick to respond with help for what procedure, direction and detail is necessary for us to take. I have continued to make my payments in person at their office which in return has built a special trust and rapport over the years.
They have proved over the course of time to be honest with me and my family in several situations. When my son’s car was stolen they made every effort to help us, even with police reports. It was even found within 24 hours before it was torched by the vandals. When I had an auto accident that caused injuries and damage to my car they were quick to respond with all the necessary steps I needed to get things done. They have been diligent to follow through until we are satisfied with everything including any medical needs. They even call me to check to see if there is anything more they can do to help. They didn’t even raise their rates!
Allstate has always been there for our family. Actually they are like family to us.

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