Situation or Swot Analysis

SWOT ANALYSIS- BLOG
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg 55.)
Strengths:

• Phileas Fogg's Husky Salmon Chips come in a box with an airtight resealable package inside as opposed to a plastic bag, so the chips won't get crushed like they do in regular bags.
• Phileas Fogg's Husky Salmon Chips are a bit thicker combined with meat protein substance.
• Phileas Fogg's chips are of a much higher quality than other types of potato chips.
• Phileas Fogg's chips are a little more satisfying as far as meals go compared to other chips.
• The Husky Chips would go great at Sports bars or lounges. Being a high protein snack, it goes very well with sipping on your favorite drink and recharging for your next event.

Weaknesses:

• Phileas Fogg’s Chips may have smaller quantities of chips within the package considering the chips are thicker with more substance.
• Phileas Fogg's price is a little higher compared to other competitors.
• Phileas Fogg's Chips may be either too fattening or too salty for some people's taste.
• Phileas Fogg's is still a new brand and attempting to establish itself in the market place.

Opportunities:

• There is a specific age group that these chips cater to, but everyone will enjoy them too.
• The production of our chips are made in an environmentally safe and energy efficient factory.
• The field for foods specifically catered for alcoholic beverages is available with little competition.

Threats:

• Advertising costs.
• Production costs.
• Phileas Fogg's isn't a major brand so competition is a huge factor.
•  Once my new Husky Chips are available on the market it could pose a threat to other snacks for alcoholic beverages due to its unique salmon flavor and thicker quality for a potato chip. Other companies my offer special reduced pricing to customers that they lost to my new brand.